Get a clear view of what your customers are really experiencing with feedTRACK – an online application that collects and analyzes feedback in real time. It automatically routes all feedback to the right people in your company. This allows you to respond quickly, increase customer satisfaction, and support company growth.
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We combine advanced technology with human expertise so that data leads to decisions that deliver real business results.
The feedTRACK CX platform technology collects and processes data in real time, while MARKET VISION experts provide specialist knowledge, context interpretation, CX consulting, and practical solutions.
Every CX initiative must be tied to specific KPIs (conversion rate, average order value, churn rate, customer lifetime value (CLV)).
Not all touchpoints have the same value (onboarding, checkout, complaints and issues, churn).
The biggest growth often does not come from a “wow effect,” but from removing barriers in the customer journey (a complicated purchase process, slow customer support, unnecessary steps).
An effective, targeted, and relevant approach increases value for the customer.
CX must be measurable (How much revenue did the change bring? By how much did churn decrease? How did CLV change?).
Working with CX is a continuous process, not a one-off project (A/B tests, hypothesis validation, rapid iterations).
CX is not owned by one department. It must connect marketing (expectations), product (reality), customer support (experience), and sales (promises).
Because customers are the ones who bring money into the company.
5 main reasons why customer experience (CX) is crucial for business
A better experience means a higher conversion rate, higher average order value, and more repeat purchases.
Customers often leave because of a poor experience. Even a small CX improvement can significantly increase retention and customer lifetime value (CLV).
Products and prices can be copied easily. Experience cannot.
Marketing attracts customers, but if the subsequent real experience is weak, the effect drops and sales do not grow.
Trust is created through a consistent experience. Loyal customers buy more often, recommend the brand, and are less price sensitive.
“Close the loop” represents a very simple principle “closed loop”, that gives companies the ability to not only bring in new customers, but also build relationships and increase the value of existing customers over time.
Customers provide feedback through short surveys and ratings. feedTRACK ensures systematic automated data collection, giving you an overview of customer experiences and needs.
Collected feedback is analyzed regularly to identify key issues, trends, and opportunities for improvement. Thanks to our online reporting, your results are always available.
Based on the analysis, you take specific steps to remove problems or strengthen positive experiences. Actions can be immediate or strategic.
Let the customer know what you resolved, changed, or improved based on their feedback. The goal is to show that the customer's opinion has real value to you.
You win customers and increase revenue when you reach the right person at the right moment in their decision-making. That is exactly what managing Customer Journey.
Customer Journey describes the entire process a customer goes through in relation to a brand – from first contact to the first purchase and further repeat purchases. It includes all interactions (touchpoints) that influence their decision-making. Each of these moments determines whether the customer:
feedTRACK allows you to reach the customer at the right moment in their customer journey – before they decide for the competition. Based on feedback and data, it:
The customer learns about the existence of a brand or product. They realize their need or problem and start looking for a solution.
We transformed our years of experience working with customers into a unique tool
We ensure quick setup and take care of hassle-free feedback collection and processing with minimal demands on your IT and human resources.
feedTRACK is a reliable and proven solution that lets you focus on what matters most — working with results — while we take care of the rest.
feedTRACK meets the requirements of the European GDPR regulation as well as the ISO27001 standard and ensures secure data transfer. Large companies entrust us with their data.
Banks, insurance companies, and other demanding institutions that emphasize data protection also rely on us.
Thanks to broad personalization options, proper timing, and optimized questioning formats, we achieve a high percentage of responses.
feedTRACK can work with millions of contacts. It can reach large contact volumes and evaluate all feedback online.
We provide expert support from qualified staff in IT development, CX/UX, market research, and data analytics.
By choosing the right combination of methods, we ensure comprehensive solutions for our clients that support both operational and strategic decision-making at different management levels.
feedTRACK adapts easily to different languages and enables clear performance comparisons across countries.
Clients from more than 10 countries currently respond. feedTRACK is an ideal solution for companies operating across multiple regions.
Thanks to automation, the system can effectively inform specific responsible people about positive as well as negative ratings and immediately pass feedback on for resolution.
The system allows individual settings of rules and priorities to ensure a quick response aimed at reducing customer dissatisfaction.
feedTRACK integrates smoothly with your internal customer systems, ensuring seamless and efficient cooperation.
We offer a wide range of customized features, advanced rules, and API integrations that enable, for example, automated data export directly into your CRM system.
We always design the platform with each client’s specific goals, processes, and brand style in mind – from the way customers are contacted to the type of reporting.
We can adapt both communication and the questionnaire as much as possible to your company style – your logo, colors, chosen domains, and more.
For more than 20 years, we have helped brands grow in the market. We use modern technologies, understand data, and want you to succeed so that we can work together and grow together in the long term.